Social Media Marketing (SMM) Course

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₨20,000.00 ₨15,000.00

Due to COVID 19 we have started online classes (until further order) for the safety of students, same pattern will be followed, 20% discount available for students


Social Media Marketing is a way to socialize business and increase the online appearance. The global village has transferred into a social hub, where people interact more through social media than any other method. With such advancement, it becomes necessary for businesses to be socially active as well. Through this channel, they can broaden up their band to attract more traffic, generate more lead and attain a chance to get more customers. Achieving the targets with social media marketing in hand becomes easier for the organizations. Alongside, making a new brand make space in the market is an easy run plan with social media marketing.


Social media marketing benefits every corner of the business. Businesses today understand the benefits they could get from social media marketing. And that is why they prefer developing a team of social media marketers that could help them increase their revenue. Well, social media marketing lets businesses to educate their customers. Nearly everyone is on social media. And people prefer saving time by looking things up while they are using the social networks. Putting the essential information about the brand, product or service lets the visitor know about it and encourages them to acquire it.


Being a social media marketing expert means to stay one step ahead in the marketing digital marketing field. ICT Academy offers the Social Media Marketing Course in Karachi as a next module of the digital marketing courses. Just after the SEO training, the students are taken to the social media marketing. This combines the chain of the basic principalities of digital marketing that enables marketers to cover a wide range of traffic. Ahead of that, it also includes the Facebook Marketing Course in Karachi. This is one detailed step that we cover in our digital marketing course in Karachi.


Upon completion of the course, the students would have learned:

  • The students are provided with the information that how would create a marketing campaign and strategize it according to the social media networks;
  • The best and steady patterns to create a robust campaign that should act positively as an ROI for the organization;
  • Combination of the SEO and social media marketing and their combined outcome;
  • The complete digital marketing cycle that begins from the layout to the customer retention and,
  • A detailed study of the chronological aspects of social media marketing, post generation, content management, public relation, and clientage satisfaction.


Lesson 1: Introduction to Social Media

  • Social Media Marketing (SMM)
  • Social Media Optimization (SMO)
  • Social Media Statistics
  • Why use Social Media Marketing
  • Benefits of Social Media
  • Building Social Media Strategy
  • Social media marketing objectives
  • How big brands use SMM
  • Case studies of Brands
  • Impact of Social Media on SEO

Lesson 2: Facebook Marketing

  • Facebook account setup
  • Personal account properties
  • Facebook business page setup
  • Competition analysis
  • Cover photo designing
  • How to increase Facebook Fans.
  • Facebook marketing strategy (Calendar)
  • Page management options
  • Types of Posts and Statistics
  • Examples of Facebook Posts
  • User engagement metrics
  • Facebook Insights Tools
  • Facebook Groups
  • Facebook Apps creation

Lesson 3: Facebook Advertising

  • What is Facebook Advertising
  • Objectives of Facebook Ads
  • Likes & Engagements Campaign
  • Clicks & Conversions Campaign
  • Ad sets & Audience
  • Advanced Audience Targeting
  • Bidding & Budget Settings
  • Designing FB ads
  • Conversion Tracking
  • Remarketing Audience
  • Remarketing Campaign
  • Reports Management
  • Business Manager
  • Advanced Facebook settings

Lesson 4: Twitter Marketing

  • What is Twitter
  • Create a Twitter profile
  • Profile Settings
  • Twitter graphics design
  • Types of Post
  • Posting Strategy for Twitter
  • How to use Hashtags
  • Trending Hashtags
  • Engagement Metrics & Twitter Analytics
  • Twitter Ads 
  • Objectives in Twitter Ads
  • Selecting Target Audience
  • Creating Ads
  • Budget & Bid Settings
  • Conversion Tracking
  • Remarketing Strategy
  • Reports Analysis

Lesson 5: YouTube Marketing

  • What is Video Marketing
  • Statistics of Video Marketing
  • Creating a YouTube Channel
  • Customizing the YouTube Channel
  • Create a video marketing strategy
  • Viral video examples
  • Types of Video Posts
  • How to create YouTube Videos
  • How to Rank YouTube Videos on top
  • Custom settings in videos
  • YouTube Engagement Metrics
  • Increasing Subscribers
  • End Screens & Cards
  • How to use Playlists
  • Understanding copyrights and spam
  • YouTube Creator Studio
  • In-depth Statistics Analysis
  • YouTube Tools & Plugins

Lesson 6: LinkedIn Marketing

  • What is LinkedIn?
  • Benefits of LinkedIn Network
  • Create a LinkedIn profile
  • Optimizing the profile
  • Skills and Endorsements
  • Recommendations in LinkedIn
  • Creating new connections
  • Posting content in the profile
  • LinkedIn Groups
  • Finding Jobs in Linkedin
  • Creating a LinkedIn company page
  • Customization of page
  • Posting in LinkedIn Page
  • Advertising in LinkedIn
  • Types of Ad Campaign
  • Targeting Options
  • Bidding & Budget
  • Reports Analysis

Lesson 7: Instagram Marketing

  • What is Instagram
  • Instagram statistics
  • How Brands use Instagram
  • Popular Instagram topics
  • Creating an Instagram Account
  • Tour of Instagram App
  • Content strategy for Instagram
  • Types of Content
  • Post Designing
  • How to use Stories?
  • How to use Hashtags?
  • Engagement Metrics
  • What is IG TV?
  • How to use IG TV?
  • Instagram Ads
  • Objectives of Instagram Ads
  • Reports & Analysis

Lesson 8: Pinterest Marketing

  • What is Pinterest?
  • How brands use Pinterest
  • Creating a Pinterest Account
  • Customizing the Profile
  • Pinterest Pins Strategy
  • Boards on Pinterest
  • How to Create Pins
  • Pinterest Plugins
  • Custom Dimensions
  • Generating Engagements
  • Using Info Graphics
  • Integrating Pinterest in Site
  • Engagement Metrics for Pins
  • Pinterest Analytics
  • Pinterest Ads

Lesson 9: Quora Marketing

  • Introduction to Quora
  • Benefits of Quora Marketing 
  • Creating Personal Quora Account
  • Profile Setup Guidelines
  • Quora Account Policies
  • Following Topics
  • Follow & connect with Contacts
  • Writing Answers on Quora
  • How to Engage with Users
  • Quora Engagement Metrics
  • Quora Analytics
  • Creating Quora Business Page
  • Answering questions as business
  • Quora advertising
  • Types of Quora Campaigns
  • Reports & Analysis

Lesson 10: SlideShare Document Marketing 

  • What is Document Marketing
  • Benefits of Document Sharing
  • Create Slideshare Account
  • Types of Documents
  • Keyword Research
  • Creating a document
  • Optimizing the Document
  • Generating Views & Engagement
  • Reports Analysis

Lesson 11: Social Media Management Tools

  • How to Automate Social media
  • Benefits of Automation
  • Top social media tools
  • How to use Buffer App
  • How to use Hoot Suite
  • Image Editing Tools
  • Reporting Tools

Course Features

  • Lectures 0
  • Quizzes 0
  • Duration 36 hours
  • Skill level All levels
  • Language Urdu
  • Students 0
  • Assessments Yes
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₨20,000.00 ₨15,000.00