Search Engine Optimization or SEO is a famous practice to improve the ranking of the websites on the search engines. The process lets the online venture attain more traffic through an organic optimization practice as well paid efforts. The greater the rank, the higher the traffic. There are plenty of examples of optimized websites, web apps as well as mobile apps. And each of the examples has set a milestone for the highest traffic yield. The process involves a chain reaction of various vital actions that strategize the performance of the site and improving its visitor interaction levels.
There are plenty of benefits associated with SEO. Beginning right from the homepage, the SEO leaves a long-lasting effect on the websites. The user experience gets so enhanced that they began to recommend it themselves. Further, it leads to the generation of traffic which further converts into leads. Even the impressed visitors also become the source of attracting new visitors. Ahead of that, the higher the leads grow, the greater is the number of customers. Certainly, the online venture strives to benefit the business more than the physical venue. And that has been reported widely that in 2018 business with SEO earned 62% more revenue than those who lacked this resource.
The digital marketing course at ICT Academy is crafted for all those needing a hike into the modern-day market. This SEO Training in Karachi is a detailed program for the professionals and academic students to learn and understand the best practices of digital marketing and the related programs. Besides the learning schemes, we also make our students practice the digital marketing technique in a realistic environment. With such an SEO Course in Karachi, you may learn the professional requirement for digital marketing, news tools and the highly appreciated strategies to run a marketing campaign. Certainly, this Best SEO Institute in Karachi can make you an effective digital marketer.
WHAT WILL YOU LEARN?
After the students have successfully completed the Search Engine Optimization (SEO) course, they would have learned:
- The basic of Search Engine Optimization (SEO) and its different from conventional marketing;
- The basic and complex Search Engine Optimization (SEO) strategies that explain the techniques of engaging traffic and converting them into leads;
- Best as well as ethical practices for Search Engine Optimization (SEO) that could lead to a professional career;
- Methods to create new Search Engine Optimization (SEO) techniques, their real-time testing and application into the real market circumstances.
- Introduction to the advanced Search Engine Optimization (SEO) tool, their application, and their usage for marketing purposes.
SEO TRAINING OUTLINE
Lesson 1: Introduction to SEO
- What is Search engine optimization?
- History of Search engines?
- How is SEO important in digital marketing?
- How is search engine important for companies?
- How can search engine impact the brand and sales of a company?
- How does search engine algorithm work?
- Components of search engine?
- Different types of search engine?
- Operators used in search engine
- Algorithms used in SEO
- Updates of SEO
Lesson 2: Google Webmasters Tools
- Adding a Site and Verification Process
- Geographic Settings
- URL Parameters
- Site Links
- Crawl Errors / Stats
- Google Fetch
- Blocking the Crawler and blocked pages
- Search Queries
- Links to Site / Internal Links
- Remove URLS from index
- HTML Suggestions
- Content Keywords
Lesson 3: Research and Analysis Of Keywords
- Importance of keywords in seo
- What are keywords?
- Analysis of keywords of a particular company
- Research on keywords
- Different types of keywords
- Analysis of keywords using google ad words
- Competitor analysis
- Fitting right keywords to the project
Lesson 4: On Page Optimization
- How is on page optimization important in seo
- Web layout structure
- Codes used in website
- Design factors and guidelines
- Differences between dynamic and static sites?
- Domain name optimization
- File name and folder name optimization
- Title tag optimization
- Meta tags optimization
- How to write meta description
- Meta robots
- Header optimization
- Footer optimization
- Anchor link optimization
- Content writing for seo
- Site maps submission
- Image optimization
- URL optimization
- Dynamic site optimization techniques:
- WordPress SEO
- Black hat SEO techniques.
Lesson 5: Off page Optimization
- Introduction to off page optimization
- Factors affecting offsite optimization
- Importance of offsite optimization
- Current scenario of search engine optimization
- On page optimization versus off page optimization
- How to build links?
- Type of linking methods
- Link checking tools
- Directory submissions
- Social book marking
- Posting classifieds
- Importance of integration of blog to gain SEO
- Local listing
- Forum signatures
- Article submissions
- Importance of social buttons and social media
- Press release submission
Lesson 6: SEO Reporting
- Website position analysis
- Monthly reports
- Cyclic SEO
- Lectures 0
- Quizzes 0
- Duration 36 hours
- Skill level All levels
- Language Urdu
- Students 0
- Assessments Yes